Terms in Internet Marketing

To be familiar with the complex and unfamiliar terms we find in the web, try to browse the definition of terms below to familiarize yourself with the basic terms used in Internet Marketing so that you can prepare yourself before starting your very own web marketing.

Above the fold - it is the top part of the Web page that is visible without scrolling.
Ad space - the space on a Web page available for advertisements.
Acquisition cost - money invested in a business to gain customers
Affiliate - The person that is associated in the marketing relationship
Affiliate Marketing - a merchant website paying commissions to other website that directs customers to their site.
Affiliate merchant - person in a affiliate marketing relationship that advertises their website
Application service provider - provider of computer-based services to customers in the internet
Auto responder - a computer program that sends an email response to incoming emails.

B2B - business to business
B2C - business to consumers
Bandwidth - rate of data transfer in a communications channel, measured in kilobits per second (kbps).
Banner ad - form of advertising on the web by embedding the ad in the webpage
Blog - website of an individual that posts regular articles, images or videos
Bookmark - a locally stored URI (Uniform Resource Identifier) in a Web browser that is used for future reference.
Browser - software application that presents or retrieve information in the web
Burstable bandwidth - allows websites to expand network capacity to handle peak usage.

Cascading style sheets (CSS) - a style sheet language that is used to separate style from structure on Web pages.
Click-through - the process of clicking through an online advertisement on a website
Click-through rate (CTR) - number of click-through per hundred ad impressions, expressed as a percentage to measure success of ad campaign
Cookie - small string of text stored on a computer by a Web site so preferences are remembered on future requests.
Cost-per-action (CPA) - online advertising payment model in where advertiser based payment solely on qualifying actions linked thru an ad
Cost per click (CPC) - the payment of advertiser to each click-through on their ad
CPM - commonly used measurement in advertising where the payment is on cost per thousand impressions.
Customer acquisition cost - the cost associated with convincing a customer to patronize a product or service in the net

Data transfer - The total amount of information from a website that is downloaded and typically measured in gigabytes (GB).
Dedicated hosting - a client dedicating an entire server to the client's websites.
Deep linking - hyperlink that points to a page other than a site's main home page.
Description tag - a tag used by Web page creator to describe search engine listings.
Domain name - label to identify the location of an entity on the Internet.

Email - system of sending computer-based messages over telecommunication technology.
Email marketing - form of direct promotion of products or services via electronic mail.
Email spam - junk electronic mail

Flash - multimedia platform created by Macromedia to allow interactivity to fit in a file with a small size
Forum - an online discussion site where web surfers may read and post common topics
Frames - a structure dividing a Web page into two or multiple parts.

Home page - the Main webpage
HTML banner - a banner ad using HTML elements

Inbound link - a link displayed on your site coming from another site

JavaScript - a scripting language made by Netscape used to create website

Link checker - tool that is used to check broken hyperlinks.
Log file - files recording web server activity

Marketing plan - written document containing details of action to attain marketing objective

Navigation - movement from one web page to another

Outbound link - linking your site to a site from outside

Pay per click (PPC) - online advertisement model where payment is based on click-throughs.
Pay per lead (PPL) - online advertising payment model where payment is based on qualifying leads.
Pay per sale (PPS) - online advertising payment model in which payment is on sales.
Payment threshold - minimum commission that a marketing affiliate must earn to get payment from an affiliate program.

Search engine - tool designed for easy and convenient searching or browsing of info on the web
Search Engine Optimization (SEO)- the process of improving volume or traffic to a website ensuring that the site places well when those keyword phrases are part of a Web search.
Super affiliate - an affiliate generating a considerable percentage of an affiliate program's activity.

Two tier affiliate program - program where affiliates earn commissions on their conversions of webmasters they refer to the program.

URL - resource location in the net

Web design - selecting available components to layout and structure web pages
Web directory - listings of Web sites.
Web site traffic - the amount of web surfers visiting a website.